PeggyBurns

Developing a Powerful Campaign Brand

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At Michigan, I launched two campaigns, The Michigan Difference Campaign and The Victors for Michigan Campaign. The College of LSA was responsible for $400 million of the $4 billion Victors for Michigan campaign goal. As part of the work to articulate the College’s value proposition to donors, I oversaw the development of LSA’s own campaign brand. This powerful branding was reflected in every piece we sent out—from emails to thank you letters to invitations and much more.  When I left LSA in 2015, we had nearly reached the $400M goal, three years early.