#VICTORSCHANGE SOCIAL MEDIA

Using Social Media to Drive Student Fundraising

 

Throughout the Victors for Michigan campaign, we experimented with new ways to fundraise through social media. Our #VictorsChange campaign was one way that we encouraged students to give what they could—even if it was just a little bit of loose change. We  created the conversations around the campaign online and made it easy for students to give in person through a “giving day” on the campus Diag.

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