#VICTORSCHANGE SOCIAL MEDIA
Using Social Media to Drive Student Fundraising
Throughout the Victors for Michigan campaign, we experimented with new ways to fundraise through social media. Our #VictorsChange campaign was one way that we encouraged students to give what they could—even if it was just a little bit of loose change. We created the conversations around the campaign online and made it easy for students to give in person through a “giving day” on the campus Diag.