VICTORS CAMPAIGN COMMUNICATION
Fundraising More than $400 Million
I personally shepherded the largest gift in the College’s history—a $50+ million gift from Helen Zell to create the Helen Zell Writers’ Program. We executed successful communication about this gift, and the campaign writ large, through videos, emails, social media, and much more. We used this format to keep all stakeholders, students, faculty, and staff engaged in our development efforts. This built awareness around our successes and provided donor stewardship throughout the campaign.