PeggyBurns

Value of Using Products Across Audiences

 

In my time at LSA, we created hundreds of print pieces all designed to meet strategic goals.  We quickly learned the value of using the material we created across audiences.  Faculty were always interested in the material we created for students and donors.  They frequently partnered on the creation of this material and came to see the value of the shared stories we could tell.  Our alumni and donors loved the material we created for students.  For just a minute, it put them back on campus, in a space they loved, opening their own minds as only a liberal arts education can do.

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View the Campus Day Welcome Presentation

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