Debunking Myths About English Majors
During the economic downturn in 2008, we found the need to communicate differently to our parent audience. We created the LSA Plan, which was designed to highlight the value of a liberal arts education and show the vast opportunity that our LSA students had and still have. We focused on the resources that can make a large school small—offering students a more personal, customized experience. This also was the start of a focused Parent Fundraising Program, which made many of our new parents strong LSA ambassadors.